[Download] Your First 100 Million – Dan Pena


Dan Pena - Your First 100 Million

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Your First 100 Million


The Worth of Concern… the Reward of Braveness

As this information goes to press, the financial world is free falling by the worst monetary catastrophe given that Good Despair.   Males of wealth and presumed integrity throughout the financial world have devoted treachery on a scale of uncounted billions of , affecting lots of of hundreds of “unusual of us” throughout the globe.

Bernie Madoff is actually essentially the most despicable of these “pirates in pinstripe,” committing fraud of some $50 billion, deceiving even his closest associates and oldest associates.  By March 2009, Bernie was in custody whereas attorneys bickered over the bones of his frozen property, and he awaited his flip to plead accountable in court docket docket.  “So what?” say his victims.  “Our life monetary financial savings have vanished.”

We cannot change the earlier, solely get higher from it.  And possibly research its cruel courses.   The first lesson is that this: the paralysis of fear can value dearly; whereas the rewards of determined braveness are incalculable.

Throughout the meantime, hid amid the carnage of financial wreck, are some shares that dare to produce the prospect of income.   B2C, our private investing group, as an illustration, is engaged further in “contravesting” than investing – looking out for shares wherever on the planet which is perhaps undervalued, largely paying dividends.  We anticipate this period of bear market is an excellent various to achieve boldly for the bargains which is perhaps in the marketplace.

Our advice, as you search to enterprise into the heady whitewaters of enterprise acquisition, dream crew setting up and Quantum Leap progress, is to take braveness.  Grasp chaos. Drive change.   And adjust to the methodologies you’re about to study.  Sometime, sooner than you’d have imagined, the financial nightmare of the first decade of this millennium will most likely be a harsh nevertheless fading memory.

And likewise you’ll have survived to be the large success you knew you’d be.

D e d i c a t i o n

Throughout the information you’re about to study, I communicate regarding the significance of mentors as a Quantum Leap to information.   Years up to now, as a youthful scorching shot throughout the firm world, I found the secrets and techniques and strategies of large success from three gents who mentored me at important cases in my life.

Constantine “Costa” Gratsos had made his fortune as a lifelong affiliate of transport icon Aristotle Onassis.   He took a liking to me, grew to turn into my first mentor, and confirmed me strategies to swim throughout the deep, dangerous waters of enterprise.

Jim Newman, the enterprise visionary who created the time interval “comfort zone” confirmed me strategies to broaden my horizons.  On account of Jim, after I attended definitely one in all his PACE Seminars in 1978, I moved out of my comfort zone at Bear Stearns and have turn into a superb worthwhile oilman.

Jerry  Ormand was already a legendary Texas oilman as soon as I met him.  However he took the time to introduce me to the constructive components of the oil enterprise, and strategies to outlive and prosper amid the chaos of a rough-and-tumble commerce.

Jerry… Jim… “Costa”… this information is gratefully dedicated to you.

– Dan


By Dr Klaus Kleinfeld

Former CEO of  Siemens, AG.

Congratulations!  You might need chosen a uncommon information that describes a step-by-step framework and methodology for setting up a superb worthwhile enterprise from scratch, whereas attaining the expertise models of a extreme effectivity explicit individual.  The precepts described on this information are straight forward, however very extremely efficient.  The author, Daniel S. Peña, has put into straightforward phrases how he achieved success on the best diploma starting with nothing higher than a dream and the zeal to succeed.  I strongly counsel Your First Hundred Million for people who’ve a dream, little or no capital, and desire a freeway map to assemble a serious web worth and procure the lifetime of a extreme effectivity explicit individual.

It is written in a mode which will ingratiate you to the author, on account of he tells it exactly prefer it’s, with no varnish or hesitation.  At cases it is attainable you may even be shocked by how he describes what it takes to be a extreme effectivity explicit individual and procure your objectives in within the current day’s powerful and tumble ever altering enterprise environment.  He calls his precepts and methodology QLA, or Quantum Leap Profit and it’s based mostly totally on his almost 40-year personal worldwide monitor file of success.

Over just a few years Dan has grow to be a superb good good friend.  I do know Dan’s suggestions may often improve your eyebrow collectively along with his candor.  However you may actually get pleasure from listening to what it takes to succeed from any individual who has really lived it.  And you will inform this isn’t idea, on account of he supplies you precise examples from his life and individuals who he has coached and mentored.  Dan has operated within the similar precise world you do every day and succeeded in direction of all odds.  Nevertheless further importantly, quite a few devotees have used QLA effectively and achieved their objectives and targets!

Study this information and I do know it could be the first step within the path of the conclusion of your objectives and being a worthwhile extreme effectivity explicit individual.

All the best,

Klaus Kleinfeld


Your Quantum Leap Profit

“Always try and enter enterprise with an unfair profit.”

You will on no account have study a enterprise information like this one.

Because you preserve this explicit model, you may have heard me converse.  You will have even been to my fortress; you may even be a enterprise companion.  So that you just’ll discover immediately this information is written one of the best ways I communicate to audiences at my “Quantum Leap Profit” seminars.  You’ll moreover understand it’s not a information for everybody, on account of success (and the wealth it brings) isn’t for everybody.  Nevertheless I do know you’ll income from it, on account of it captures beneath one cowl – all the Quantum Leap strategies I’ve been pounding into of us’s heads for plenty of years now.

The Enterprise sections of bookstores and libraries all through America, the UK and Europe are crammed with books that allow you to know strategies to develop right into a worthwhile entrepreneur.  A couple of of them are written by ladies and men who’ve achieved diploma of success.  Others are written by professors who understand enterprise as an idea, nevertheless have on no account had their very personal enterprise.  These books generally take the reader by the step-by-step mechanics of starting, rising and in the long run selling a enterprise.  Others are manuals that cowl taking a company public, tax factors, elevating capital and completely different topics an entry-level entrepreneur should know.  They embody checklists, graphs and codecs for enterprise plans and letters of intent.  There are most certainly nuggets of “how-to” knowledge in these books.  Nevertheless I’ve found most of them to be as flat and lifeless as road-kill.

Nevertheless further to the aim, none of these books tells you strategies to place collectively your ideas for being large worthwhile.  They skip over strategies to manage your perspective merely barely, so that you probably can take what I identify a Quantum Leap…make lots of of hundreds of …and do it time and again!

What for individuals who had entry to the secrets and techniques and strategies of an individual who has the power, skills and self-confidence to make one Quantum Leap after one different, even make them concurrently, and is conscious of he’ll in the long run develop right into a billionaire sooner than he quits?  What for individuals who might get hold of, in his private phrases, the information of this vigorous multi-millionaire – not a type of “precise property rich” morons or some silk-suited seminar mooches – nevertheless an individual who took his private energy firm from an $820 funding to an unbelievable $400 million in market capitalization in merely eight fast years!

That’s what this information is all about.

It’s about reaching the psychological toughness and laser-beam focus it’s advisable make a ton of money.  I’ve packed this information from beginning to end with the similar strategies I’ve been thundering all through the financial capitals of 5 continents.  Nevertheless I’ve left most of the detailed checklists to that pedantic crowd of pedestrian enterprise of us and dusty professors who write these “strategies to” books.

Putting it one different methodology, most enterprise writers give you some weapons, or at least a weapons handbook, and ship you out to face the realities of enterprise.  Via my Quantum Leap methodology, I current you strategies to place collectively and focus your ideas and spirit for govt battle – in direction of entrenched institutions … vicious firm assassins… and folks nay-savers of success, the purveyors of ordinary information.  Don’t let anyone let you already know, ‘It’s possible you’ll’t do that!’  On account of you probably can!  That’s the Quantum Leap distinction.

They used to call me crazy…and worse.  They’d say, ‘Dan, you probably can’t do that!’  And, by God, I’d do it.  Then, as soon as I made my first few million , they started calling me “controversial.” A London newspaper labeled me “basically essentially the most controversial man in London throughout the Eighties.”  (A public decide is “controversial” when he’s purchased an extreme amount of money and have an effect on to be known as crazy.  Furthermore, he might be crazy ample to sue you into oblivion.)  My British advisors would shiver and say, ‘Dan, you probably can’t do that!’  So I’d do it.    Now, in my early fifties, I’m mellowing into “eccentric.”

I assumed I’d preserve retired – I constructive as hell don’t must work – nevertheless then I noticed what poor advice most people are being fed about success by “actually really feel good” frauds throughout the personal progress topic.  You’ve seen them grinning and charming on TV.  You know who I’m talking about.

I’ve develop right into a enterprise success coach to a selected group of entrepreneurs who I actually really feel have seemingly boundless energy and willpower to grow to be large worthwhile.  I moreover conduct seminars throughout the U.S., the UK and the E.U. – and at my 15th Century dwelling, Guthrie Citadel, near the North Sea above Edinburgh, Scotland.

Via my U.Okay. enterprise, the Quantum Leap Organisation, my associates and I decide entrepreneurs, and nurture them alongside in pursuit of their dream.  The success tales coming to fruition in Scotland and England are proving what I’ve acknowledged all alongside – that Quantum Leap strategies are frequent of their utility.  It’s possible you’ll promote a solicitor, an accurate “Metropolis gent” in London, in your dream as merely as you probably can a lawyer within the USA, and you may take £500,000 from the Monetary establishment of Scotland as simply as you probably can from a Second Vice President of Citi Corp.

I identify my major seminar “The Quantum Leap Profit,” and I ship others as successfully on further explicit entrepreneurial topics.  They’re all hard-hitting, no-nonsense seminars, crammed with the brutal reality about making huge money and are delivered “in you face.”  One attendee wrote on his critique sheet, “Dan Peña is a bulldozer of knowledge…” – I like that!

This information, in content material materials and tone, is an extension of those seminars.  It is my reply to the question I get consistently, “Dan, you’ve acknowledged loads in three days.  Do you have received one factor I can take dwelling and skim?”  I do have such a information, written throughout the late Nineties.   The QLA strategies and methodologies – strategies to make your first 100 million – are as associated within the current day as that they had been then.   Like all good recipe, the QLA recipe for high-performance and large success on no account goes out-of-date.

Nevertheless since our first publication, loads has occurred on the planet, the worldwide monetary system and the enterprise neighborhood. So I decided to switch the information in time for the second decade of this century and for a model new period of passionate, fired up entrepreneurial achievers.  Maybe equivalent to you.

Remember that I didn’t write this information to make you feel good inside or to stroke your self-importance.  Instead, I present the unvarnished reality you deserve about how firm enterprise really works, and the best way you should suppose, actually really feel, put together and be able to make the system be simply best for you, so that you probably can take your first Quantum Leap.

And begin setting up your private dream.


Desk of Contents

 Prologue                                                      1

 Dedication                                                    2

 Foreword                                                      4

 Introduction: Your Quantum Leap Profit                     5

 1. Super Success – Not for the Delicate-Feely                   eight

 2. The Barrio – and the Citadel                               23

 three. Customary Information – the Loser’s Crutch                  36

 4. Getting Comfortable with Extreme Effectivity                 50

 5. Developing Notion to Turn into Actuality                     66

 6. Creating Your Dream Crew                                  78

 7. 11 Steps That Make the Deal                              100

 eight. The Plan with No Escape                                  118

 9. Offering Lenders the Probability to Finance Your Dream        130

10. Additional Capital Ideas for Financing Your Deal               151

11. Acquisitions – the Secret Of Quantum Improvement              168

12. Your Grand Exit – Dying or Selling                       190

13. Take Movement Now! – or Not at all                              202

Appendices                                                   215

A. 11 Steps from an Thought to its Execution                    216

B. Quantum Leap Profit Movement Wrestle Plan                    217

C. The Enterprise Funding “Crimson Flag” Checklis               220

D. Phrases to Help You Make Your Tens of tens of millions – Peña-isms          224

E. Your Private Pure Property for Success                    230

F. As quickly as or Twice in A Lifetime – Knock! Knock!               239

G. Charlie Soladay’s Eulogy                                  242

H. A Profile of Daniel S. Peña, Sr.                          246

I. You Can’t Do That!                                        250

J. Proud Moments – and Sad Ones                              256

Okay. What Of us and the Press Should Say about Dan           259

L. You’re Correct, Dan. This Stuff Truly Works!               264

M. Sample Letters                                            269

N. Consolidation – the Strategy of Consolidation:

   The Secret of exponential Improvement                          283


DISCLAIMER:  Seminar shows, newsletters, books, QLA merchandise and completely different communications won’t be speculated to convey licensed, accounting, tax appraisal or completely different expert or funding advice which is expressly disclaimed.  You are anticipated to utilize your private due diligence and search the recommendation of your private expert advisors sooner than taking movement or making choices, and alter to all related authorized pointers.  Keep in mind: “Study sooner than you make investments!”  I can’t do that for you!  No presentation or communication and nothing on this information shall expressly or implicitly bind any explicit individual or entity to any contract, settlement or course of conduct, or waive any part of this disclaimer.


Chapter One

Super-Success – Not for the Delicate-Feely

‘Super success is simply not for the wishy washy.  Victory in enterprise, like battle, entails the toughest son-of-a-bitch throughout the valley.

This is usually a information about incomes cash.

I don’t suggest a few additional bucks in your spare time.  Any moron can do that.  I don’t suggest rising your product sales 20%, or purchasing for precise property or getting into into the low value mortgage rip-off.  I’m talking about making loads money you probably can’t rely it – you’ve purchased to weigh it.

That’s no “get rich quick” information each.  “Get rich quick” implies “get rich simple,” and for individuals who suppose you’ll get rich simple in within the current day’s world, you’re each about to murder your rich uncle – in any other case you’re foolish.

Neither is it a type of “wealth with out hazard” books.   Accumulating money with out taking risks is a fantasy fed to the fainthearted or the aged who won’t be loads keen about reaching wealth as they’re terrified of turning into poor.  The extreme performers – the large worthwhile – do take risks.  I constructive did.  Nonetheless do.  Anybody who’s not taking risks in enterprise is simply not making precise money.  There is not an incredible success with out hazard.  There merely isn’t.  And no safety in being a high-performance explicit individual.  If you want safety, this information isn’t for you.

Lastly, this is not a information that may help you actually really feel greater about your self.

Customary information is that for individuals who be okay along with your self, you’ll make money.   As you’ll see – for individuals who study on – I grew a company to over 400 million in precise market value, engaged on the premise that all customary information is crap.  The fact is that after you make some large money, then you’ll be okay along with your self.

So why do you must study on?  Listed below are some causes.  I’ve constructed from scratch further dollar value than another personal progress or enterprise success coach who’ll ever try to advertise you a information.  I’ve misplaced more money in just one harmful deal than a great deal of these slick-suited guys on the “feel-good-get-rich” lecture circuit ever made from their total lives.

What else?

I’ve reworked 75,000 enterprise choices all through my 37-year enterprise occupation.  That’s most certainly 70,000 higher than anyone who’ll study this information – or anyone selling success books and tapes.  I’ve made higher than 600 financial shows on 5 continents (all nevertheless Antarctica – there’s no money there!), elevating over one billion all through cases nobody else might improve a cent!  And in between I’ve logged million of miles in journey, lots of of nights in motels, lots of of enterprise conferences, and higher than 250,000 enterprise phone conversations.

If anybody wants to discuss further enterprise experience before now 37 years than Dan Peña – throughout the trenches or throughout the peaks – let me know.

You additionally must study on on account of, if you probably can take care of it, this information is written for you.

I’m writing to aspiring entrepreneurs who’ve the hearth of their abdomen to get hold of large success. I’m talking to the householders of small or mid-sized firms, individuals who discover themselves already worthwhile and want further and the CEOs, Directors and completely different excessive executives of corporations who in the intervening time are looking out for geometric growth in a aggressive, unforgiving market.  In short, this information is for “extreme players.”

Nevertheless previous that circle of capitalists, anyone who seeks a greater diploma of success of their life can revenue from this information.  To borrow from Joe Batten, the marketing legend and mentor to Ross Perot, whose accounts included the U.S. Navy: I’m writing for you in case you want to “be all you can be.”  Now that you just simply’ve bought me – I assume you haven’t browsed this far – let me assure you I’ve purchased further for you between these covers than you’ll uncover in a whole library of sudsy proverbs and platitudes.  Due to this fact, the quilt worth.

After I retired the second time, a few years up to now, I quickly purchased bored with doing nothing.  I steadily grew to turn into keen about sharing the brutal truths I had found throughout the enterprise world with others.  In any case, I had made tens of lots of of hundreds sooner than I was 40 years outdated.  Why not cross alongside the benefit of years of experience to people who had been on the cusp of success, so that they may get pleasure from extraordinary enterprise achievement of their very personal.  And, pretty frankly, my ego demanded it.

That idea led me to make a dedication to be a enterprise success coach.  I reasoned that if completely different large worthwhile enterprise performers might ship their confirmed information and strategies to a ready and receptive viewers of eager listeners capable of take daring movement, so might I.

I couldn’t have been further incorrect!


The Nazis taught us how environment friendly a Massive Lie might probably be.  They shouted their propaganda so loudly and so often that we throughout the “civilized world” accepted their crimes until the brutal reality slapped us throughout the face.  Instantly pimple-faced neo-Fascists scream there was no Holocaust – and a great deal of well-meaning of us give them an viewers.

On the same time, a loads smoother sort, the “success evangelists,” are infiltrating the nation, filling conference rooms and convention amenities, and feeding decided audiences the Massive Lie about personal success.

My introduction to the “seminar circuit subculture” was an precise eye-opener.  It didn’t take higher than 5 minutes for me to grasp what the seminar enterprise is all about.  The sad reality is form of all seminars look alike.  Most of them are the similar distillation of ordinary information, spoon fed to you in outline kind so that you probably can copy it down.  And for individuals who’re too gradual or lazy to take notes, you probably can always buy the $495 to $2995 tape-set, handbook and even software program program packages conveniently set out on the desk behind the room.  They take all fundamental financial institution playing cards…

Rather more to the aim, if you are taking heed to the tapes . . .if you actually study the information, you get the overwhelming feeling of, “Yeah, that’s correct.  I assume I already knew that, I merely on no account observed it organized so neatly sooner than.”

In spite of everything, doofus!  All of it sounds acquainted because you grew up listening to the similar customary information these guys did!  Now they’re incomes cash selling you the stuff you’ve heard your entire life.

‘Acquire a steadiness between your on-line enterprise life and your personal life.’
‘Make a listing of what’s good about your self and stick it in your mirror.’
‘Make a listing of what it’s advisable do this week.’
‘Set achievable targets so that you just’re not upset.’
‘Buy a used car, on account of it’s already depreciated.’
‘Get a 15-year mortgage in its place of a 30-year mortgage.’


You could possibly be a type of people who attends seminars, buys the books, the videotapes, the cassettes and the financial advice life help strategies.  In case you’re, then I consider they’re all lying spherical your property or office correct now gathering mud; lots of of invested in advice your mom and father gave you freed from cost and in direction of your will years up to now.

Nevertheless merely as very important as realizing the content material materials of the usual seminar message is to indicate the “authority” of the smooth-tongued performers who ship their information throughout the nation and on late-night infomercials.  I was appalled on the lack of enterprise acumen of so numerous the seminar presenters.  These personal motivation gurus that come to your metropolis . . . these pearly-teethed infomercial guys . . . the so-called authors that line the bookstores with “how-to” success books – they’re largely frauds!

It is best to ask your self, what variety of of these enterprise success “specialists” have made any extreme money.  Rattling few.  Subsequent ask your self within the occasion that they made their money is the enterprise world?  What variety of of them scrapped their method to large success throughout the kill-or-die firm environment?  What variety of of them started from scratch and constructed a enterprise empire worth numerous of lots of of hundreds of ?  Don’t problem scratching your head.  The reply is: hardly any.

It didn’t take me prolonged to check that the majority of these phonies have made what little money they do have throughout the seminar enterprise – taking your money!

I quickly discovered that I’m the solely multimillionaire I do know of on the seminar circuit who made my money throughout the precise enterprise world, creating 100 million dollar empire.  As you’ll research throughout the subsequent chapter, I wasn’t merely uncovered to 400 million of transactions sometime.  I created a company that catapulted to a worth of over 400 million on a critical stock alternate – starting with a phone . . . a leased fax machine . . . and $820.

One different question.  These people are presupposed to be instructing you strategies to grow to be worthwhile, which is a code phrase for “rich.”  Nevertheless what variety of of them are multi-millionaires?  Few if any.  In precise reality, the one one I do know is an efficient good good friend, Ted Nicholas, one in all many most fascinating promoting copywriting and self-publishing guru throughout the nation, maybe on the planet.    A complete lot of the remaining reside in rented properties and are dodging the tax man.  However they’re telling you strategies to get rich!

Earlier than you buy your subsequent information or tape, ponder the author and ask your self, ‘Is that this man the place I should be?  Is his success story the blueprint I would love for my success?  And the best way did he make his money?  Throughout the enterprise space, or selling books and tapes, and inserting butts in seminar seats?
Give it some thought.


I’m not going to let you already know what I consider you could hear so that you just’ll like me.  I don’t care for individuals who like me or not.

I moreover discovered one factor fascinating about these roomfuls of seminar attendees I assumed had been so eager to take “daring movement.”  I was shocked to search out the extent of apathy of the frequent seminar attendee.  Most of them are further keen about listening to feel-good tales and good proverbs than the reality about turning into large worthwhile.  Most of them merely should be stroked, to take heed to “You’ve already purchased inside you what it takes to succeed.  Attain inside and draw from the wealth of your private potential.”  They want validation that they’re okay, throughout the customized of “I’m okay, you’re okay.”  What crap!



Take some risks.

The large worthwhile understand that hazard is essential to develop.

The large worthwhile actually have a distinctive perspective on hazard.   A variety of years up to now, a person named Charles Givens made a ton of money on a information he known as Wealth With out Risk.   He put collectively a whole program based mostly totally on money-making/money-saving ideas, employed some used car salesmen, and peddled his program in lodge conference rooms in every single place within the nation.   An in depth examination of his information revealed that just about all his “ideas” had been little ideas to make a bit of money proper right here, save a bit of money there – stuff any financial advisor might let you already know.

The one people who grew wherever near “large worthwhile” had been Givens and his inside circle of associates.   His converts saved a few on insurance coverage protection premiums, made a bit of money in precise property – largely “flipping houses” – and thought that they had been rich.    Nevertheless with out taking risks, that they had been all small potatoes, and at last the Givens group was dragged into court docket docket and has prolonged since disappeared.  (Givens’ legacy is the half-hour “Paid Selling” TV program – the infomercial – and a period of skilled and dapper pitchmen who nonetheless work the seminar circuit attempting with solely restricted success to duplicate the Givens phenomenon.)

The genuinely large worthwhile understand that hazard is essential to develop.  In my seminars I seek the advice of with the “Quantum Leap,” an explosive, geometric growth in your group that merely further product sales or new locations might on no account get hold of.  A Quantum Leap requires hazard.

Definitely one in all my favorite “disciples” was a youthful man named Fidel Vargas, definitely one in all a gaggle throughout the mid-Nineties I known as the “Mexican morons.”   I quickly observed Fidel’s potential and paid for him to attend the seminar at my very personal Guthrie Citadel in Scotland.    Similar to myself, Fidel was a product of the Los Angeles barrio – moreover that this Latino firebrand achieved his undergraduate work and MBA at Harvard.   He moreover made nationwide info plenty of years up to now by turning into the youngest mayor within the USA at age 23 – of Baldwin Park, California.  These days, he runs a enterprise cap fund for an funding company in Southern California.   QLA made some lasting impressions on Fidel.

“Dan Peña struck me immediately as larger-than-life,” Fidel acknowledged simply currently, “any individual determined to squeeze every remaining drop of juice out of life.  The teachings of QLA are straightforward nevertheless extremely efficient.  You’ve purchased to take risks to be really worthwhile.  You’ve purchased to be ready to throw your hat over the wall and commit your self to your dream.   Dan moreover taught me that the majority obstacles to success are created in an creativeness pushed by fear of defeat, and by listening to the platitudes of ordinary information.”

Must you’re already in enterprise, you understand hazard.  Keep in mind when you first purchased started?  Didn’t establishing that enterprise require hazard?  Doesn’t marriage require a element of hazard?  Or elevating kids, or purchasing for a model new dwelling?  Then why obtain this many people who take risks in numerous areas of their lives shudder at taking risks in rising their enterprise?  No matter how tight your method and the best way constructive of success you are on a given deal, the specter of hazard lurks at your side until signatures are on paper and the money is in your monetary establishment.  And ideally spent!

I think about that for individuals who’re not taking risks to develop your on-line enterprise, it begins to wither.  I hate any individual to tell me each half is working simply.  By definition, I do know their enterprise is simply not rising anymore – and probably dying.  They’ve forgotten that from chaos comes order.

Some of us take a hazard or two, and fail, and retreat beneath their shell of safety.  Failure destroys their self-confidence, typically for the rest of their life.

In 1955, on the height of the Chilly Wrestle, all folks had atomic bombs on their minds.  School kids had been drilled to cowl beneath their desks so a 50 megaton bomb detonated downtown would miss them.  My father, the L.A. policeman, was lured into investing $10,000 throughout the Luck 13 Mining Agency, an outfit with uranium mines in Nevada.  It was a con job, a rip-off, and he misplaced his ten grand, which in 1955 was a small fortune.  Nevertheless maybe further damaging to him than the financial loss: he was disgraced in entrance of his family and associates and laughed at for years afterwards.

In 1958, Dad had a possibility to buy an undeveloped piece of land northwest of Los Angeles for $3000 – the intersection of Topanga Canyon and Ventura Blvds.  All four corners!  He turned it down.  No use being made a fool of twice, he might want to have figured.  The next time that property was purchased it went for $640,000.  Then three.5 million, then eight million.  The ultimate time we regarded, one nook purchased for $12 million!  For the rest of his days, Dad didn’t want to drive up in Northwest L.A. spherical Woodland Hills.  One failure drained his resolve to ever take one different hazard.


Not at all fear failure – Understand it.

The large worthwhile actually have a distinctive sort out failure.   They understand that failure is what happens when you do one factor.  The very best successes on the planet moreover expert the most effective failures.  The all-time strikeout file in fundamental league baseball is held by… Babe Ruth.  Nevertheless we don’t keep in mind him for his strikeouts.  We keep in mind him for setting a home run file that stood for a few years, prolonged sooner than effectivity enhancing medication destroyed America’s love affair with baseball.  No one cares regarding the Babe’s strikeouts.  The aim is he saved swinging the rattling bat!  Most of us on no account get out of the dugout – to not point out as a lot because the plate.  These of us not solely marvel why they on no account hit a home run – they even begrudge the determined hitters who do.

Donald Trump has misplaced billions in his financial affords.  Nevertheless who cares?  He has made billions further collectively along with his worthwhile ventures, and he merely retains swinging the bat.  After stumbling into the New World, Christopher Columbus failed in his subsequent explorations and died a poor and upset man.  Nevertheless on Columbus Day will we have now enjoyable his dying destitute?  In spite of everything not.  We have now enjoyable his success.

This rings a bell in my memory of a story about Tom Watson, Sr., founding father of IBM, being requested by a youthful administration trainee, “Sir, how do I get to the best of the administration ladder proper right here?”  Watson immediately replied, “Double your failure value, son.  Double your failure value.”  His stage was, in any case, that further failures might solely finish outcome from further tries, further initiative, further hazard taking . . . all the actions required for growth.

Most of Thomas Edison’s experiments failed miserably – lots of of them.  He thought direct electrical current (DC) was the reply to lighting the world, and that alternating current (AC) was a passing fad.  He was incorrect.  And nobody cares.  Instead, we’re indebted to Edison’s genius and his willpower every time we activate a light-weight bulb, or hear recorded music, or watch a movie.

For the large worthwhile, failure is a invaluable lesson.  It’s a freeway to not take as soon as extra, or at least beneath the similar conditions.  After which they switch on.  Failure is nothing higher than testing.  As Edison acknowledged, “Success is 99% perspiration and 1% inspiration.”  To the extreme effectivity explicit individual, “Concern” is False Expectations Displaying Precise.

As a extreme effectivity explicit individual, you have received the conceitedness in your judgment to face by regardless of selection you make.

The sure-fire methodology for failure? Try and please all folks.  That’s a very powerful motive most people on no account get hold of success.  They try to carry all folks utterly glad. In consequence, they fail and the oldsters that they had been attempting to please don’t give a rattling.  Instead of listening to everyone spherical them, they should have consulted inside themselves.  They should have trusted their instincts.  They should have listened to their intuition.


Take heed to your intuition – It’s almost always correct.

Intuition performs a sturdy operate throughout the decision-making strategy of a extreme performer.  By way of the years, girls have tried to monopolize intuition.  “Ladies’s intuition” is a given, nevertheless what about “males’s intuition.”  I consider intuition is what we identify instinct in animals, a primal survival expertise.  All of us have a approach, a gut feeling about situations affecting our best pursuits.  Typically we run into points as soon as we ignore our intuition.
Lately the tyranny of laptop techniques has undermined our reliance on intuition.  Too often we “Excel” points to demise.  Suppose you’re a person at a celebration and in addition you meet a horny woman.  Her smile seems, successfully, higher than nice.  She touches you a big quantity, innocently.  You understand she’s scorching.  You don’t should run once more to your office and “Excel” it.  You don’t have to contemplate it.  You know.  Enterprise is approach the similar.  Nevertheless customary information dictates we over-complicate factors on account of, in any case, our world might be very troublesome now.  The Internet, personal laptop techniques and completely different digital breakthroughs we wouldn’t have dreamed of 20 years up to now give us entry to a universe of information we’re ready to make use of. I personally think about that reliance on the computer would be the solely largest drawback to being a extreme effectivity entrepreneur.  Nevertheless even I purchased on-line in April 2001, on account of it has grow to be an integral part of all our personal and enterprise lives.

Neglect what others suppose.

Too many concern further about what others will take into accounts their selection than they do the information of the selection itself.   What are the blokes I play golf with going to suppose?  What is going on to obnoxious cousin Rudy say? Or Aunt Martha who has cartons of Amway merchandise in her storage?  Come on, do you suppose Bill Gates supplies a hoot what others suppose?  You suppose Trump supplies a rattling for the opinions of “specialists” making a fraction of his money?  In spite of everything he doesn’t.   The actual fact is, you should have all the knowledge it’s advisable determine.   You’ve accomplished your investigation and due diligence.   You’ve met and sized up the alternative players.   Someplace deep inside, your gut tells you this can be a probability it’s advisable seize.

In distinction, the extreme effectivity explicit individual similar to myself measures the risks, makes the selection, takes movement . . . and on no account thinks, “Successfully, maybe I should have accomplished this or that.  Maybe I made a mistake.”  As a extreme effectivity explicit individual, you have received the conceitedness in your judgment to face by regardless of selection you make.  And likewise you’ve purchased further to do than second-guess your self.  You’ve purchased completely different very important choices – so that you progress on.  With out making an attempt once more.  I often say, “I is also incorrect – nevertheless I’m on no account not sure.”  How else might I’ve made these 75,000 enterprise choices?


Not at all look once more.

But another prerequisite for large success.  The extreme effectivity explicit individual on no account appears once more.  Have you ever learnt any individual who suffers from terminal customers’ remorse?  That specific individual retailers for a model new car, new dwelling, new costume or new one thing after which makes a purchase order order.  The next day, he or she begins to revisit all the reasons the merchandise they didn’t purchase was a higher buy.  Rapidly they’re miserable. If they’re going to, they return the merchandise for a refund, and start the similar tortuous procuring course of over as soon as extra.  They’ll on no account be glad on account of they don’t have religion of their means to determine.   Make every selection as if it’s your drop-dead remaining phrase on the matter.  Down the highway, you may should do a mid-course correction based mostly totally on the dynamics of enterprise.   Nevertheless that’s not making an attempt once more – that’s preserving your eyes forward in direction of the place you’re headed.    Massive distinction.

Make the sacrifice of Pay Worth to Movement….Take risks…  Don’t fear failure…  Take heed to your intuition…   Avoid customary information… Ignore what others suppose…   and on no account look once more.

As we put collectively to launch into the methods and strategies of the extreme performers, you may have already found this is not going to be a cushty drift by mainstream contemplating.  Like they’re saying in Texas, the place I found the oil enterprise, this information is written for people who must hunt with the massive canines – and pee throughout the tall grass!

Super success is simply not for the wishy washy.  Victory in enterprise, like battle, entails the toughest son-of-a-bitch throughout the valley.  Not the touchy-feely.  I cannot contemplate a single extreme effectivity success who’s touchy-feely.  Within the occasion that they exist, I’ve on no account met one.  Extreme performers are the gladiators of the glass towers.  They’re highly effective, they take movement, nevertheless on no account take prisoners.  They make errors and on no account look once more . . . they often make some large money.

I don’t care if I’ve to tug, push, slap, kick or cajole you to large success.  You will not basically like me, nevertheless I don’t give a rattling.  What I do give a rattling about is making you into a superb success, and serving to you make large sums of money.

Must you’re , we’ll get all the best way all the way down to specifics rapidly ample.  Nevertheless first it’s advisable understand who I am, so that you acknowledge Dan Peña has the credentials to kick your apathy into movement for the following 12 chapters.


So why did Dan Peña, iconoclastic curmudgeon of the enterprise world, decide to get into the seminar enterprise and write a information?  On account of my goal is to fluctuate one of the best ways personal success progress strategies and enterprise success educating are communicated to the world – and make one different ton of money, in any case!

I’ve carried out my success strategies consistently over most of the earlier 35 years and made tens of lots of of hundreds throughout the course of, nevertheless I’ve one different distinctive profit that works to your revenue.  I’m not going to let you already know what I consider you could hear so that you just’ll like me.  I don’t care for individuals who like me or not.  If you want good friend, buy a canine.  I don’t care for individuals who don’t take heed to what I’ve to say.  I’m not on this enterprise to make associates and to be your good good friend.  (Must you personally knew the only some extreme performers of within the current day, guys like Donald Trump, Richard Branson or Steve Jobs, you’d understand they don’t give a rattling if of us like them or not.  Personal acceptance by the loads is solely not on their agenda.)  I’m on this enterprise to supply the choice to study to be enormously worthwhile.  Even supposing half-truths and misinformation are easier to advertise, I’m going to supply the no bullshit, unvarnished reality.

After I first started lecturing, I talked to my audiences like I’d communicate to my employees, expletives and all.  Half of those audiences, largely girls, would arise and go away throughout the first fifteen minutes.  I didn’t care, on account of I was speaking with passion and true to life.  “That’s one of the best ways the large worthwhile communicate throughout the glass towers of success,” I suggested them.  “So get used to it.”  If that that they had seen the movie Wall Street, that that they had already heard a fairly advisor dose of the language utilized within the precise world.  They left anyway.  I was amazed to see their naiveté.

My promoting advisor and the people who schedule seminars lastly acknowledged to me, ‘Dan, you’ve purchased to tone it down.  A couple of of those people are literally keen about what you’ve purchased to say, nevertheless you’re offending them alongside along with your language.’  So I toned myself all the best way all the way down to develop right into a kinder, gentler Dan.

Paying the Worth for Super Success

Now that I’ve given you an considered the place I’m coming from, let’s discuss plenty of the basics of turning into large worthwhile.  To begin with, it’s not simple.  Every worthwhile goal in life has what I identify a “Pay Worth to Movement.”  To realize that goal you’ll need to take movement that requires you to pay a worth in one other house.  It’s a commerceoff.   The mooches in the seminar circuit let you already know, “You’ll have all of it.  You could possibly be a well-rounded mom or father, make a bundle of money and be preferred by all.”  That’s crap.  The fact is, it is a should to stop one factor to get one factor.  All by this information, you’ve purchased to ask your self – what are you ready to give up, or to commerceoff, to get what you want?

In the event you want to grow to be an Olympic javelin-throwing champion, as an illustration, your Pay Worth to Movement is giving up evenings and Saturdays with the boys (or girls) and throwing the javelin a zillion cases.  You will should give up beer and go on a selected energy-building meals routine.  You could possibly even should give up your job and get a model new one which lets you throw the javelin further.  Nevertheless you pay that worth.  It’s good to get to the Olympics.  And likewise you don’t must ship dwelling a Bronze or Silver Medal.  You want a Gold Medal and in addition you’re ready to pay the worth.

On the Beijing Olympics in 2008, one superstar emerged at Beijing’s Nationwide Aquatics Center – the well-known “Water Cube” – a youthful man who exemplified paying the worth.  All through years of preparation, American swimmer Michael Phelps sacrificed the carefree lifetime of various guys his age so that he might develop right into a Gold Medal athlete   His motto was, “Eat, sleep and swim.”  As part of his monastic routine, he averted followers, associates and even family members who may divert his time and a spotlight from reaching his goal.  It was a worth he was ready to pay to be the simplest.

It’s not usually acknowledged, nevertheless Phelps was meeting and overcoming challenges prolonged sooner than he’d even heard of the Olympics.  When he was a toddler, a few “specialists” doubted whether or not or not he can be succesful to perform one thing.   Even in pre-school, lecturers complained that he couldn’t preserve quiet, sit nonetheless, or focus. “Your son will not ever be succesful to provide consideration to one thing,” one teacher suggested his mom and father. He was later recognized with ADHD – consideration deficit hyperactivity dysfunction.

Someplace alongside one of the best ways, youthful Michael found to focus.  His typical 18-hour day earlier to opponents at Beijing 2008 began at 5:00 every morning.  Every hour, really every minute was scheduled to reduce out-of-pool time.   By way of the Olympics, to maximise TV viewer ship throughout the U.S., the preliminary competitions had been held at evening time and the finals had been held the following morning, a grueling day even for champions.  Phelps dismissed communicate of setting up schedules a lot much less strenuous.  “Ought to you’ll be able to’t stand as much as swim throughout the morning, don’t go.”

That diploma of dedication leads to the following lesson: Super success, whether or not or not it’s throughout the Olympics or throughout the boardroom, is simply not for everybody.  After I used to be setting up my fortune, one worth I paid was not seeing my family and by no means being dwelling for 242 days in the middle of the primary yr of my daughter’s life.  And I was not typically dwelling to have enjoyable the birthdays of my three kids.

You could possibly keep in mind how Michael Phelps’ dedication paidoff.  He acquired eight Gold Medals in Beijing, eclipsing the file set by American swimming legend Mark Spitz on the Munich Olympiad in 1972.  I ponder if Michael’s childhood lecturers and the alternative “specialists” had been watching.

That costly Pay Worth to Movement might be not for you.  It isn’t for most people.  That’s why there are so few: Ted Turner’s and Ross Perot’s and, certain, Mary Kay Ashe’s on this world.  Nevertheless – and that’s very important – that’s all correct.

Mark Zuckerberg adopted the fundamental American success methodology set by Bill Gates and completely different “technowhiz” kids.   Mark paid the worth, spending further of his youthful years tinkering over a computer than he did being a typical teenager.  The repay?  He redefined “social networking” for the 21st Century and based mostly the enormously frequent Fb.  That phenomenon now claims higher than 70 million vigorous prospects worldwide and supplies Zuckerberg, a 23-year-old very eligible bachelor, a web worth of $1.5 billion.   However I doubt whether or not or not he would counsel his path to large success for everyone.

Must you put into movement merely some of the strategies I give you on this information, you’ll be a whole lot further worthwhile than you are within the current day.  And, by one of the best ways, you’ll avoid wasting large money by not purchasing for further tapes and books at future seminars.

Numerous folks I communicate to think about it is a should to be extraordinarily intelligent as a approach to be extraordinarily worthwhile.  I’m dwelling proof you don’t.  Nevertheless let’s suppose for a second you have received an IQ of, say, 100.  That’s frequent.  On this occasion, I might be taking some away from you; then once more, I might be supplying you with a little bit of.  (People who’ve spent a great deal of time in the hunt for Frequent Truth by seminars, books and tapes, and those who ask me obtuse questions all through seminars most certainly have what I identify a “room temperature IQ” . . . a comfy 72.)

Let’s moreover faux I’ve purchased a 100 IQ as successfully (although my outdated associates from school days would argue the aim).  Can anyone have ten cases our IQ?  As far as I do know, the most effective IQ’s ever recorded had been throughout the 240 fluctuate (160 will qualify for membership of an elite Extreme-IQ group known as MENSA).  So it’s not potential for anyone to have ten cases our IQ – and even 5 cases for that matter.

So how in hell do of us make ten cases further than you make?  How do of us make a hundred or a thousand cases what you make if they’re going to’t have 100 or a thousand cases our IQ?  How?  I’ll let you understand how!  On account of they dream higher than you.  Their expectations are higher than yours.  That’s how.
Definitely one in all my colleagues in current instances has been Peter Sage, an vigorous and very worthwhile British entrepreneur, adventurer and worldwide bon vivant.   Peter says that when he has an inspiration for a model new enterprise, if he has any considered strategies to ship it to actuality, he’s contemplating too small.   Now that’s my kind of contemplating!

I’m often requested, if I had my life to reside over as soon as extra what would I modify.  I’d solely change one issue.  I’d set my targets higher.  That’s correct.  With all my mega-success, I’d nonetheless set my targets higher.

What about you?

Have you ever ever set targets that may allow you to “be all you can be?”  If not, finding out this information will most likely be an astonishing revelation.  On the hazard of overstatement, finding out this information might change your life.  Following the strategies and methodology throughout the chapters ahead might change the course of your future.  I say “might” since you need to take movement to fluctuate.  Change is totally essential.  I would love you to know correct now that doing the similar points many times, equivalent to you’ve always accomplished them, and anticipating completely completely different outcomes, is insanity.

You see, these high-performance folks, like myself, get hold of large success on account of they want it higher than you.  They forge favorable circumstances by the usage of the two advantages of extreme effectivity enterprise of us – practiced skills and drive of wonderful habits.  Or as Jim Ryun, the earlier world file holder throughout the mile acknowledged, “Motivation will get you started; conduct retains you going.”  Perception me on this.  Intelligence has nothing to do with it.