Pam Foster – Direct Response Copywriting Course


Screenshot-2017-10-13 Get CERTIFIED as Direct Response Copywriter

Become a Certified

Direct-Response Copywriter

… and find out how to craft gripping sales copy that takes attention and stimulates desire.


Finally, You’ll Have a Step-By-Step Plan For Crafting …

Persuasive Copy That.
Flat-Out Sells

Screenshot-2017-10-13 Get CERTIFIED as Direct Response Copywriter(1)

DigitalMarketer + AWAI = Copywriting Gold

For this Mastery Class, we’ve partnered with AWAI or American Writers & & Artists, Inc

. Why

? Due to the fact that, put simply, they’re the very best there is.

For over 20 years now, AWAI has actually been the gold requirement when it concerns training the world’s top-performing direct reaction copywriters.

As an outcome, they’ve gotten the trust and developed collaborations with the very best direct marketing companies on the planet.


When you end up being Certified in Copywriting Mastery, you’ll find …

  • Why SEQUENCE might be the most underrated element of copywriting & & salesmanship, and how to utilize this obscure idea to ensure you provide the best message at the correct time to make the most of sales …
  • How to utilize the metaphor of “The 4-Legged Stool”to regularly produce effective, healthy promos …
  • The trick of “The Big Idea,” and how this basic idea can change a typical promo into an engaging piece of sales copythat keeps readers riveted …
  • Learn how to dramatize your item’s advantages through the power of story, utilizing the very same 5-step system utilized by among the world’s leading expert copywriters …
  • How to recognize your possibility’s core purchasing feeling, and compose a promo that activates their inmost desires with compelling copy that SELLS …
  • What “The 4 U’s” are, and how to utilize them to compose headings that will get your possibility’s attentionand make them excited to learn more …
  • Get our ” Master Copywriting Checklist”with 36 important copywriting tricksfrom the world’s leading “A-List” copywriters …
  • How to rapidly identify your possibility’s awareness level and utilize it to compose copy that gets attentionand speaks straight to “the discussion in their head” …
  • Download the “Buyer Persona Worksheet” and find out how to produce a thorough mental purchaser personalitymuch like the pros (HINT: as soon as you get this right, it’s simple to discover the best messages to discuss in your copy!) …
  • Learn how to perform research study like a professional with our “Copywriting Mastery Research Checklist” (tip: this is an important element of composing a breakout salespage) …
  • The ” 3 Rules of Selling”that all copywriters need to have taped to their computer system screen …
  • Download our “Hall-of-Fame Swipe File of Classic Sales Letters” so you can ” take” the very best tricks from 100 years of evaluated, shown sales promosand use them to your tasks …
  • Learn how to structure reliable copy for ANY business or market, with show-and-tell samples from ecommerce, B2B, B2C, service business, nonprofits, and more …
  • What “copywriting osmosis” is, and how to utilize this exceptionally effective method to go from Copywriting Newb to Marketing Master much faster than you ever believed possible (a number of the world’s most effective copywriters swear by this method) …
  • Banish “blank page syndrome”permanently with 15 useful worksheets, lists, and slide decks that make it simple to begin composing ANY kind of copy you require …
  • How to use “The Power of One” to reinforce the effect of every review on your site …
  • Learn the 6 kinds of “Direct” and “Indirect” leads that will draw readers into your copy and get potential customers hooked on your message …
  • Discover how to utilize the “Before & & After Grid” to profit from your potential customers’ desire for improvement in order to produce messaging that talks to their inmost requires and desires …
  • Get tried and true suggestions to produce a more powerful sense of seriousness in your copywriting … so that your potential customers will not simply wish to purchase, they’ll NEED to purchase NOW!
  • The counterproductive reason you need to usually DELETE your very first paragraph of copy! (This discovery will surprise you …)
  • The trick to structuring a reliable sales argument that turns doubtful readers into excited purchasers( HINT: you require the best mix of psychological + rational appeal so your potential customers can persuade themselves to purchase your item) …
  • What the “Breath Test” is, and how to utilize this basic method to quickly recognize any sentence that is too wish for your potential customers to comprehend …
  • How to ensure your copy “rings real” for your possibility, so you constantly sound credible and reliable (tip: keep an eye out for those superlatives!) …
  • What a “incorrect close” is, and how & & when to utilize this sophisticated copywriting strategy to persuade potential customers who are “on the fence” that they require to open their wallet and purchase your item NOW …
  • And a lot more …

Copywriting Mastery Course Details

In this 5.5-hour course you’ll find out whatever you require to understand about copywriting. You’ll find out where convincing messages originate from, how to take advantage of your visitors’ core purchasing feelings, and how to carry those feelings utilizing effective selling words!

Module 1:

Start Here– Copywriting Defined.

Lesson 1: From the Instructor.

Lesson 2: Copywriting and the Value Journey.

Lesson 3: What is Copywriting.

Lesson 4: 3 Fundamental Rules of Selling.

Lesson 5: Defining the Prospect.

Lesson 6: Connecting with the Prospect.

Lesson 7: The Big Idea, The Power of One.

Lesson 8: Research Overview.

Lesson 9: Secret Simple Formula for a Successful Sales Letter.

Lesson 10: Recap: Everything You Already Know!

Module 2:

Diving Deeper Into Effective Copywriting.

Lesson 1: The Theory of Resistance.

Lesson 2: Write Like You Talk.

Lesson 3: The Secret of Writing With Passion.

Lesson 4: The Power of Stories.

Lesson 5: Find Your Voice.

Lesson 6: Writing Your Story.

Module 3:

What is Your Copy Really Selling?

Lesson 1: It’s All About The Benefits.

Lesson 2: The Future Benefit.

Lesson 3: Lead Magnet Checklist.

Lesson 4: Deeper Benefits.

Lesson 5: Your Unique Selling Proposition.

Module 4:

Encouraging Your Prospect.

Lesson 1: Connecting With Your Prospect.

Lesson 2: Myth of “You”.

Lesson 3: The Principle of Intimacy.

Lesson 4: Power Emotions.

Lesson 5: 4 Examples of Core Buying Emotions in Copy.

Lesson 6: The Golden Thread.
Lesson 7: The 4-Legged Stool.

Module 5:

Anatomy of a Successful Sales Promotion.

Lesson 1: Headlines.

Lesson 2: Leads.

Lesson 3: The Sales Argument.

Lesson 4: The Close.

Lesson 5: Guarantees.

Lesson 6: The P.S.

Lesson 7: The Secret of Transupstantiation.

Lesson 8: Putting it Together.

Module 6:

Copywriting Secrets from the Masters.

Lesson 1: Copywriting Secrets 1-10

Lesson 2: Copywriting Secrets 11-20

Lesson 3: Copywriting Secrets 21-30

Lesson 4: Copywriting Secrets 21-30

Lesson 5: The End & & Getting Certified.

About Your Instructor.

Pam Foster is the Director of Copywriting Training for AWAI, the world’s leading supplier of online and live copywriting training and business-building programs. She’s belonged to AWAI because 2005, and is a regular speaker at their live training occasions. She’s likewise the author of numerous AWAI online training programs on web copywriting and selecting a specific niche market for success … and she won AWAI’s $10K Copywriting Challenge in2009

Pam is a Certified SEO Copywriter and experienced content-marketing author, instructor, speaker, and specialist with 3 years of experience in marketing interactions. Her background consists of senior copywriting functions at IDEXX Laboratories (where she composed more than 1,000sales promo projects a year), the LL Bean Home Products Division, and the NAVC (North American Veterinary Community) worldwide veterinary association; in addition to a freelance writer/blogger for for almost 20 years with customers consisting of Vet Advantage publication, Today’s Veterinary Business, LifeLearn, the Goddard Schools franchise, and lots of other B2C and B2B business.

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